‘Mobile Rules!’ - Nokia wants to pick your brain for best ideas

‘Web2Mobile’ is now ‘Mobile Rules!’ - Nokia wants to pick your brain for best ideas Forum Nokia launched in July a global campaign for finding new mobile applications and business plans.

The ‘Mobile Rules!’ competition is its second year. Last year it was known as ‘Web2Mobile’ competition. Nokia has teamed up with several venture capital and media companies to comb the world for best new ideas. The organizers promise the winners contracts or cash prizes. The competition is divided into two ‘tracks’.

1. The first is for qualified developers working on mobile applications for Nokia platforms in four categories: ‘multiplayer and connected games’, ‘multimedia’, ‘enterprise’ and ‘infotainment’.
2. The second is aimed at entrepreneurs, small businesses, start-ups and academic institutions and is for business plans in the mobile space, both those designed specifically for mobile devices and those that make existing static businesses mobile.

With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Forum Nokia Launchpad, promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists.

The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded. The competition, which has its own website at www.mobilerules.org, has November 16, 2007 deadline for submitting business plans and January 25, 2008 for applications. The finalist will be announced February 25, 2008.

Competition sponsors in 2007 are: BlueRun Ventures, CMEA Ventures, Finnode, Nokia Growth Partners, Red Herring, SK Telecom International, SVASE, Vision Capital and ZEF Solutions!